Ana Wigmore

3 WAYS DISNEY PLUS AND NETFLIX ARE SUCCEEDING AND FAILING ON SOCIAL MEDIA

Streaming services have learned to use social media to reach a broader and engaged audience, but until they learn to adopt all of the best practices available, they are not completely satisfying their customers. Disney Plus and Netflix are two brands who effectively use social media to market their products. Both brands are falling shortContinue reading “3 WAYS DISNEY PLUS AND NETFLIX ARE SUCCEEDING AND FAILING ON SOCIAL MEDIA”

HOW TO TAKE YOUR SOCIAL MEDIA TO THE NEXT LEVEL LIKE DISNEY PLUS

Disney Plus is an interesting study for social media best practices. A newcomer to the television streaming industry, Disney Plus benefits from prior brand success and familiarity, as well as the adoption of many recommended best practices. This enables Disney to generate consumer interest from audience contact and interaction. In addition to my prior blogContinue reading “HOW TO TAKE YOUR SOCIAL MEDIA TO THE NEXT LEVEL LIKE DISNEY PLUS”

5 WAYS DISNEY PLUS IS KILLING IT ON INSTAGRAM

Disney Plus is an example of a business that understands the best practices of social media. After I performed an audit of Disney Plus’s Instagram account, I see why, despite the fact that it is a newcomer to the streaming market, it has emerged with a successful model for audience contact and interaction. The resultsContinue reading “5 WAYS DISNEY PLUS IS KILLING IT ON INSTAGRAM”