Ana’s Social Media Blog

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3 WAYS DISNEY PLUS AND NETFLIX ARE SUCCEEDING AND FAILING ON SOCIAL MEDIA

Streaming services have learned to use social media to reach a broader and engaged audience, but until they learn to adopt all of the best practices available, they are not completely satisfying their customers. Disney Plus and Netflix are two brands who effectively use social media to market their products. Both brands are falling short of what they could do. A comparison of Twitter and Facebook practices of Netflix and Disney Plus shows what they do well, and what they can improve.

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HOW TO TAKE YOUR SOCIAL MEDIA TO THE NEXT LEVEL LIKE DISNEY PLUS

Disney Plus is an interesting study for social media best practices. A newcomer to the television streaming industry, Disney Plus benefits from prior brand success and familiarity, as well as the adoption of many recommended best practices. This enables Disney to generate consumer interest from audience contact and interaction. In addition to my prior blog about Disney Plus and Instagram practices, this blog will look at Twitter and Facebook.

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5 WAYS DISNEY PLUS IS KILLING IT ON INSTAGRAM

Disney Plus is an example of a business that understands the best practices of social media. After I performed an audit of Disney Plus’s Instagram account, I see why, despite the fact that it is a newcomer to the streaming market, it has emerged with a successful model for audience contact and interaction.

The results are hard to ignore: in only three months since its debut, the popularity of Disney Plus has soared. Disney Plus launched on November 12, 2019, and immediately became a tough competitor for content streaming giant Netflix, as well as other well-established competitors like Hulu and Amazon Prime Video. Five best practices that Disney Plus is following are listed below. In most cases, Disney has followed the practices recommended by experts in the social media field; in a few cases, Disney could do a better job.

Disney Plus is the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic, and more, according to the About Us page on their official website.
Their target audience is broad, as they try to reach a wide variety of viewers with their unique content and media. Much of their material is child and family oriented, but they have a wide spectrum of content to attract other audiences.