5 WAYS DISNEY PLUS IS KILLING IT ON INSTAGRAM

Disney Plus is an example of a business that understands the best practices of social media. After I performed an audit of Disney Plus’s Instagram account, I see why, despite the fact that it is a newcomer to the streaming market, it has emerged with a successful model for audience contact and interaction.

The results are hard to ignore: in only three months since its debut, the popularity of Disney Plus has soared. Disney Plus launched on November 12, 2019, and immediately became a tough competitor for content streaming giant Netflix, as well as other well-established competitors like Hulu and Amazon Prime Video. Five best practices that Disney Plus is following are listed below. In most cases, Disney has followed the practices recommended by experts in the social media field; in a few cases, Disney could do a better job.

Disney Plus is the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic, and more, according to the About Us page on their official website.
Their target audience is broad, as they try to reach a wide variety of viewers with their unique content and media. Much of their material is child and family oriented, but they have a wide spectrum of content to attract other audiences.

1. LINK YOUR WEBSITE TO YOUR INSTAGRAM ACCOUNT

According to Socialinsider Blog’s article “12 Steps To Boost Instagram Engagement In 2020,” one of the best practices for Instagram is including a link in your Instagram bio. In addition to offering consistency on all platforms, Disney Plus includes a link to their website, where you can purchase a card subscription for Disney Plus.

2. OFFER CONSISTENCY ON ALL PLATFORMS YOU USE

Another practice mentioned in Sprout Social that Disney Plus executes well is keeping their brand voice consistent. They don’t post too often, but often enough, and all of their information is relevant. The site feels comfortable and welcoming, their information is useful, and the brand is reinforced consistently, despite not replying to users.

3. PLACE BRANDED HASHTAGS IN POSTS

Another best practice, noted by Sprout Social in “How to Be Successful on Instagram in 5 Steps”, includes placing branded hashtags in posts. Disney Plus does a good job of including branded hashtags throughout their posts. The branded hashtags are spread out among their posts, and while the hashtags are not on every single post, their use is consistent.

4. USE EMOJIS

One Instagram practice that Disney Plus employs well is the appearance of emojis, according to Buffer. They consistently use emojis in their bios across all platforms, and they use them in almost all of their Instagram posts. However, the emojis are not overused; Disney Plus keeps them effective by only using them when it fits the content.

5. POST ON A VARIETY OF SOCIAL MEDIA PLATFORMS, IN A WAY THAT IS APPROPRIATE FOR THAT PLATFORM

Disney Plus posts throughout the week, and it is consistent from one week to the next. It is hard to find a pattern, because Instagram does not share the timing of each post, but it does appear to be similar to Twitter. Disney Plus usually posts twice a day, but has done as many as five in a single day. There is a similarity between Instagram and Twitter, as both platforms are posting 2-5 times a day (with the exception of retweets and replies). However, it is a little different from Facebook. Facebook posts 1-2 times during the week, and 3-5 during the weekend, but their posts do not inspire a lot of engagement.

The influence of social media is enormous, and it is growing. Companies that learn to harness the energy surrounding social media platforms will succeed in the “new” economy. It is increasingly important to understand and achieve the best practices associated with social media, in order to keep your brand alive and vibrant. Branding has been a feature of marketing for a long time, but it is critical today. Consumers make purchasing decisions as they view their devices and as they see regular social media posts. To maximize market share, companies need to understand how to keep their brand relevant and visible. Disney Plus has done a good job, and has adopted 5 of the best practices on Instagram. It has taken on well-established competitors, and its share of the streaming service market is growing.

I hope you learned some new tips and tricks to keep your instagram engagement at an alltime high. Feel free to leave any comments or suggest your own best practices, and stay tuned for my next post!